A Pepsi Max Printed Gazebo was one of the star attractions at the 'NFL on Regent Street' event last week.
The all-American experience returned for its third year on Saturday October 24th, as central London became the home to the NFL for a day.
A huge array of experiential advertising activity was lined up by organisers to celebrate the latest International Series game at Wembley between the Buffalo Bills and Jacksonville Jaguars.
More than 600,000 people passed through the street, experiencing a range of activities and appearances.
Head coaches Rex Ryan and Gus Bradley were on hand, as well as top players such as Blake Bortles and Sammy Watkins.
Among the highlights was the Pepsi Max branded gazebo, which was home to the Oomph!-o-Meter - a vending machine based video game that got people to shout as loud as they could to win tickets.
As the pictures show, it was hard to miss Pepsi’s presence as the gazebo really stood out amid a busy Regent Street.
It had to compete for attention with the likes of the NFL Lab, where you could test yourself against top pros, as well as Jacksonville Jaguars cheerleaders.
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