Timing sales drives, product launch events, marketing campaigns and other projects around big sporting occasions can be a great way to maximise the potential of branded gazebos.
High footfall in certain locations and a lot of general tournament buzz can really lift the mood and get people out on the streets spending, and the Rugby World Cup is proving a fantastic example of just why this is.
While the All Blacks are lighting up the pitch and the home nations have already been sent home, it’s all gold for British retailers thanks to the tournament.
Retail sales in the UK jumped 1.9% in September, official figures show, with the year-on-year increase from the same month in 2014 a whopping 6.5%. Analysts are putting the rise squarely on the fact that the Rugby World Cup is being held in the UK.
A 2.3% rise in food sales was undoubtedly bolstered by the Rugby World Cup - just think of all those hot dog stands, burger bars and BBQs that have been doing a roaring trade.
Sales of all kinds of goods can really pick up around big ticket events like the Rugby World Cup. Bricks-and-mortar stores like supermarkets of course cream off a lot of the benefits, but other vendors can also make a lot of money.
are a great way to get your products into the open, such as a high footfall areas around grounds.